May 5, 2020

Coffee With People (Life w/COVID) #25: Sam Higby

business, coffee, adventure

A Transcendent Experience

I learned a lot about coffee in this latest episode with Sam Higby, an outdoor adventurer and part-owner of First Ascent Coffee. He reminds us that coffee is more than just a beverage that gets us going each day. It is something that engages all the senses, a transcendent experience.

Sam takes us on his coffee journey which landed him in the outdoor paradise called Crested Butte. There, he works alongside his business partners Mark and Allison Drucker, to bring delicious coffee to the world. One exciting thing from this episode is the story of First Ascent's instant coffee. Skeptical? I was too until I had some…I can’t wait to take it on my next adventure! 

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